Many of us have heard the stories of businesses mailing to deceased customers or customers that have moved or had a dramatic change in their circumstances.
But for the grace of god we could all be there or are we able to take greater control?
With the power of social media we know that stories like this can quickly take on a life of their own and easily dent a business and brand reputation for good.
BDM can help you achieve this using comprehensive and established sources to check that your data sets are compliant and that your marketing budgets are not wasted on contacting the wrong or none existent customers..
Enhance is BDM’s data solution that will ensure that your data is compliant, correct and and enhanced so that your contact strategy is as effective as possible.
Our evaluation starts by running a free ‘health check’ to identify the status of your data against a multitude of suppression files such as: Deceased, Gone Away, registered with the Telephone Preference Service, fax preference service, mail preference service and many more.
In addition we can add missing data such as email addresses, phone numbers and post codes.
For data hungry businesses we are able to conduct a profiling process whereby we model your existing customer profiles and add to your data sets prospects who fit the same pre agreed profile as your existing customer base and therefore are likely to have a higher perpensity to purchase your products or services.