Marketing Measurement: improving return on investment
For leading organisations, accurate reporting of all campaigns and marketing channels is critical to mission success. BDM can give you all the measures to ensure every marketing pound you spend delivers real and tangible return on investment.
With our cutting-edge telephony tools and services, we will ensure your business can accurately measure the response to any marketing campaign, tangibly, objectively and reliably. By using our automated reporting systems we effectively cut out the subjective ‘human’ element.
We do this by assigning unique, trackable phone numbers to the media you use, helping you pinpoint:
- The exact media and title of each inbound enquiry
- The precise UK location of your prospects
- Web, print or event based responses
- The inbound enquiring number (except withheld numbers)
In addition to this level of data, you’ll also receive a trend analysis as well as having access to our online reporting facility. This will enable you to track and measure key strengths and weaknesses in your marketing activity. Where you use our outbound service, we can provide detailed reporting, including the number of prospecting calls made, with the option to drill down to individual performance levels.
Call us to find out more on 0845 373 4100 or email enquiries@bdm-voice.co.uk
Market-leading Call Management Services from BDM
To assist in making your marketing campaign more efficient and effective BDM has a number of intelligent tools to assist your business and to ensure that your clients are put in touch with your staff as quickly as possible. These tools include:
Auto Attendant:
Enables your callers to be transferred to multiple destinations from one number.
Out-of-Hours:
Enabling calls into your business to be routed to a different number when the office is closed, enabling you to provide an ‘out of hours’ service.
Unanswered Call Management:
Alerting you to missed calls and enabling you to act upon them in a timely fashion.
Geographical Routing:
Enabling you to use one number for national campaigns and to route calls to a destination local to the caller’s location. This is ideal for national brands with local sales or distribution points.
Ratio Routing:
Ratio Routing will distribute a call to one or more destinations as per your requirement. For example you may wish to route 30% of your calls to destination A, 60% to destination B and 10% to destination C. Ratio routing can deal with any combination you may require to as many locations as you wish.
Database Development:
With this database tool you can develop your database of prospective customers through competitions and incentives. This is ideal in a high-volume response environment.
