That's the famous quote from William Hesketh Lever of Lever Bros. fame. Disturbingly for many businesses this is still true to date.

Turning a pound invested in advertising into a pound or more of profit involves a number of factors to work efficiently and effectively. Traditionally marketing measurement has been notoriously difficult to measure. BDM Voice Ltd, (BDM), can now provide a solution to help you achieve this and to enable you to stride for a greater efficiency while protecting your business.

• We can provide you with a measurement of the number of calls that each of your marketing actions generates and where those calls were directed for any determined period of time.
• We can provide you with the ability to listen to how effective your staff is at converting a response from a marketing action into a genuine business opportunity.
• We can provide you with a powerful and ongoing training tool to improve the effectiveness of your sales team.
• We can provide you with a real insight into the productiveness of your sales teams prospecting activities by supplying you with our outbound voice recording facility. This works by routing your calls from specified lines via our remote voice recording equipment. This allows us to make all the voice files accessible to you and your management team through our web site facility thus enabling you to coach, train and support your team to achieve a higher level of productivity.
• We can provide you a mechanism to help protect your staff, customers and your business in the event of a dispute or issue.

Measurement: BDM will provide you with access to a web site so that you can see for yourself the number of responses that each of your marketing actions has generated along with the individual telephone numbers of the customers, (except withheld numbers), how long your staff took to answer the telephone, the call length and a host of other valuable marketing and operational information.

Converting: In addition to being able to see the individual numbers you can listen to the individual voice files to hear for yourself how effective your staff is at turning enquiries into genuine business opportunities. Just think how powerful that could be. Imagine - if you have an underperforming business or a sales person your training function could hear for themselves exactly what the issue is thus enabling them to build a tailor made training course focused on fixing the issue.

Effectiveness: Access to our marketing measurement and voice recording product can be provided to the staff nominated by yourself, that may include operational management, training staff and the senior management team, this facility will allow an unprecedented 'first hand feel' of how your business is engaging with your customer base.

Our service is a 'real life' recording of conversations which have been generated by your marketing with your customers. This is not an artificially created environment with a mystery shopper; that makes this recording a valuable and powerful tool for the training and development of your staff. Furthermore your staff will know that they are being recorded and are more likely to maintain a higher level diligence when they deal with the call. An inevitable consequence of this action alone you will generate more business.

Protect your staff, customers and your business: In a society of increasing legislation and litigation, it is important to ensure that your staff, your customers and your business is protected in cases of dispute. The recording of voice conversations is now standard practice in some industry sectors, particularly those that are regulated by the financial services authority, (FSA). By using voice recording you can recover the voice files of conversation which have been routed through this service and hear for yourself the detail of the conversation, therefore allowing you to make an objective decision relating to any complaint or dispute and to take the appropriate action in confidence that you have all of the facts of the case.

Quality management methods and good governance are both demonstrated by this awesomely powerful marketing tool.

If you would like to find out more please contact BDM Voice Ltd on:

And we will be delighted to visit you to explain this service further.

© 2008 Business Development & Marketing Ltd.